After getting under the bonnet of a client’s business and reviewing their current acquisition and retention activity, we’ll do a diagnostic and come up with a recommendations report.
With years of experience across pretty much every sector, there’s not a lot we haven’t seen. And that means we can normally find several ways to optimise an existing marketing programme and improve its performance. Whether that involves recommending new acquisition channels, adjusting campaign messaging or adding new customer journeys into an existing CRM programme, we’re always confident we can make a difference.
This approach is all about ‘marginal gains’ – a concept made famous by Sir Dave Brailsford when he was Performance Director at British Cycling and later Team Sky / Ineos. The idea being that if you can increase the effectiveness of a wide range of factors by a small percentage it all adds up to a big difference overall.
It’s an effective strategy for sure. The changes are also safer as each is relatively small in its own right. Tweaks, nudges and edits might not seem that notable or indeed noticeable individually but if enough of them are identified and executed (and their results aggregated), it can have a dramatic effect on your bottom line.
If you want to move the growth dial even more significantly – you may need to consider making bigger (and perhaps riskier) decisions. This is where you start to look at the more fundamental building blocks of a business – the product, the brand, the distribution etc.
Making big changes to these can transform stagnant businesses into high-flyers. But get it wrong and you can damage or destroy what you already have. Once again, advice from experts can help you navigate these choppier waters and mitigate some of the risks.
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