Most good marketers can call on their gut feel to lead them in the right direction. I'm talking about that innate sense that an idea is going to capture the imagination or change the way people behave. It's the thing that gave Phil Rumbol the belief to push ahead with the Drumming Gorilla ad for Cadbury's - when everyone around him was advising him to drop it.
But how many of us trust that judgement enough to put our livelihoods on the line? Not many is my guess.
Payment by results has been around for years as a concept. But despite this, there are still very few agencies prepared to commit to this model. They cite their inability to control all elements of the campaign or the poor tracking in place at the client end.
More often than not, these are excuses. They don't trust their judgement. They're worried that their ideas, strategies and recommendations will not deliver the uplifts in sales that they have predicted.
Firespark is different. Our vast experience means we know our recommendations will deliver returns for clients and we're prepared to stand by that. That's real reassurance for you.
Yes, we expect a solid measurement framework to be in place - but we'll help you build that. And we do expect a significant uplift on our fees in return for putting our upfront income on the line.
But if you're happy with that, then we should talk. Let's share success together!
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