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guymcconnell
Dec 13, 20221 min read
5 ways to build strong relationships with your customers
Building a long-term relationship with customers is an important part of running a successful business. Here are 5 ways to help you do...
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guymcconnell
Nov 1, 20223 min read
3 ways to understand your audience better
When Growth Planning for a client, we use a process which carries the mnemonic AUDIO. You can find out more about it here. The second...
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guymcconnell
Aug 11, 20223 min read
Achieving growth in a recession - 5 reasons to continue marketing
According to the major financial analysts we’re about to descend into another recession - driven by the cost-of-living crisis. Having...
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guymcconnell
Jun 22, 20223 min read
The important role of ‘cut-through’ in generating growth
I was chatting to the CEO of a fast-growing e-commerce company the other day. We got on to the topic of customer retention and...
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guymcconnell
Jun 6, 20222 min read
Increasing the pace of growth in your business – risk v. reward
After getting under the bonnet of a client’s business and reviewing their current acquisition and retention activity, we’ll do a...
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guymcconnell
May 18, 20222 min read
Understanding and unlocking the value in your data
Most businesses today understand that data is important. However, many don’t understand just how valuable it can be in helping a business...
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guymcconnell
May 9, 20224 min read
5 Top Tips to Drive Business Growth and Profitability
Here are our 5 simple but effective tips to help you drive growth and profitability in your business. Whether you're looking to unlock...
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guymcconnell
Mar 27, 20221 min read
Do you trust your judgement?
Most good marketers can call on their gut feel to lead them in the right direction. I'm talking about that innate sense that an idea is...
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guymcconnell
Mar 27, 20222 min read
Welcome to Firespark
It seems odd starting a new consultancy. For the last 17 years, I've been building and running my own award-winning marketing agency -...
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